Visoanska installs its cosmetics in a first boutique in … – FashionNetwork.com BE


Elisabeth Visoanska gives a first address to its products of high cosmetic. At the end of march, the brand that claims a label «eco-luxury» has thus inaugurated a boutique at 16 rue de Turenne (Fourth arrondissement) in the Marais, in Paris.

The interior of the shop Visoanska – Visoanska

This first point of sale in own, located near the very chic place des Vosges and which extends over 30 square meters, has been imagined by Denkov Design Studio Paris. It incorporates a wall of amber, a space-vegetated as well as the leaves of Bohemian crystal. The founder has thought of this point-of-sale as » a place of creation and experimentation «, with particular offers anti-ageing and offering the customer the possibility of opting for a full examination of the skin, and receive advice and customized solutions.

Elisabeth Visoanska

Products Skin are as 100 % natural, the brand draws its DNA in the richness of the plants and claiming to be based on a thirty patents. «Our formulas contain up to 93 % of components of natural origin of extreme purity and, for us, it is not a step backwards, but a leap forward, since these rare active have been optimized as per the requirement of the biotechnology,» says the founder.

Graduated with a MBA from the ESSEC International Luxury Brand Management, Elisabeth Visoanska has founded his own label in 2008 after three years of research involving several laboratories. It now distributes its bottles, sold between 46 and 195 euros, in thirteen countries with thirty points of sale, particularly in eastern Europe.

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