“Empowerment” female Glossier
Theancée in 2014 by Emily Weiss, the creator of the blog Into The Gloss, the cosmetics brand, online account 498 000 subscribers on Instagram. Very committed during the us presidential campaign, Emily Weiss has publicly stated in favor ofHillary Clinton , and participated in the Women’s March in Washington in January last. She then bore a poster stamped with a ” G ” in the logo Glossier, on which one could read ” We’re in it together “.
Although sold online, the brand Glossier is only available in the United States for the time being.
Support to the LGBTIQ community at Rudy’s
Born in Seattle in the 1990’s, the hair salon and barber Rudy’s was made famous by cutting the tignasses of the stars of grunge, such as Kurt Cobain and Eddie Vedder (Pearl Jam). Declined in several cities of the United States, the show has just launch a line of shampoos and shower gels. Their singularity ? For each product purchased, the brand is committed to offer the same product at a(e) SDF from(e) of the LGBTIQ community (lesbian, gay, bisexual, transgender, intersex, queer), via associations in the field.
The products 1-2-3 Rudy’s are sold on their site, in hotels, Ace, and on the site Birchbox, exclusively in the United States.
The action online with Beautiful Rights
Created in December 2016, just after the election of Donald Trump, the mark of red lips Beautiful Rights made all of his communication on his ” activism “. 20 % of the amount of online purchases are donated to an association that we can choose at time of order : family Planning, Moms Rising, which aid the mothers of a family in trouble, Lambda Legal, which supports the LGBTIQ community, or even Legal Momentum fights for gender equality and the rights of women.
Products Beautiful Rights are sold online on their website but are only available in the United States for the time being.
The ongoing commitment of Earth Tu Face
Conceived in 2009 by two herbalists – Sarah Buscho and Marina Storm, the organic brand Earth Tu Face uses only natural ingredients and its packaging is fully recyclable. For entrepreneurs, the commitment cannot be limited to only part of the ecology. This is why they donate 5 % of their body butter in family Planning while 5 % of the sales of their face serum go to the ACLU, the association that defends the freedoms of the citizens of the United States, and is fighting against the decrees of anti-immigration of Donald Trump.
The fight against aids in M. A. C
Launched in 1994, the M. A. C Aids Fund has already paid $ 450 million to the fight against aids. With to signature the phrase ” All ages, all races, all sexes “, the brand of canadian origin has always wished to address all the communities. This is why she made the choice to launch a makeup collection with the featured shemale Caitlyn Jenner, which all funds will be donated to the M. A. C Aids Fund.
The collection is on sale on the website of M. A. C.
The statements the anti-fascists of Illamasqua
Contractor self-taught enthusiast of counter-culture, the English Julian Kynaston has created the make-up brand Illamasqua in 2008. Shaken by the Brexit, the election of Donald Trump and the rise to power of the extreme right in Europe, he has launched a blog on which he gives voice to minorities are discriminated against daily. The brand has also just published a manifesto of anti-fascists who invites clients who do not share its ideas, policies not to buy its products.
The makeup line Illamasqua is available online on their website that book in France.
The campaign pro-LGBTIQ Lush
In 2015, the british brand of natural skincare Lush who regularly invests in charitable causes, decided to launch a soap-christened ” Gay is Okay “, to remind its customers that homosexuality is still a crime in 76 countries in the world. The sale of this soap has helped to raise 275 000 pounds sterling to the associations of defence of the rights of LGBTIQ.
The brand Lush is available in France, both online and in-store.
The activism discrete Yüli
Although it is not communicating on the social networks or on his site on the actions it takes daily, the organic brand Yüli is extremely militant. First of all, the policy is internal, since 70 % of its employees are minorities and 40 % are part of the LGBTIQ community. In October 2016, Yüli has decided to support associations of aid to the integration of refugees (mostly from Syria). The brand is also helping the family Planning associations and protecting the rights of the LGBTIQ community.
The brand Yüli is sold in France on the site Bazar Bio.
The beauty of non-gendered Milk Makeup
Co-founded in 2015 by Dianna Ruth, Mazdack Stale, Georgie Greville and Zanna Roberts Stale, the young brand Milk Makeup campaigns for a better representation of the diversity. On its social networks such as on her website and her blog, she chooses to show men ones and women’s looks bold. The founders say they want to ” create more equality by showing a much broader spectrum of aesthetic forms “.
Milk Makeup is only available in the United States.
Feminism displayed in Soapwalla
This mark creams déodorantes bio made in Brooklyn regularly his support to the fight for the equal rights of men and women. Thus, Soapwalla has participated in the Women’s March, last January, and regularly sends out newsletters committed to its customers. She makes regular donations to family Planning associations, Lambda Legal, Immigration Equality, or the National Women’s Law Center.
Soapwalla is sold in France on the sites Bazaar Bio, Oh My Cream, and Ecocentric.
The defence of the rights of immigrants in Dr Bronner
Created in the United States by Emanuel Bronner, the brand of organic soaps Dr Bronner paid at the end of January $ 50,000 to the National Immigration Law Center, which protects the rights of immigrants in the United States, in response to the policy of Donald Trump in the matter. The current president of the brand, Michael Bronner, the grandson of Emanuel, wants to support the values of tolerance so dear to his grandfather- whose parents were victims of the Holocaust.
Dr. Bronner’s is sold in France on the site of the Bazaar Organic and cheap.
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