Natura comes in the battle for quedarese with The Body Shop. The brazilian company of cosmetics adds to the interest of other companies as the arm investor of Goldman Sachs or a former ceo of L’occitane , and CVC, to stay with the brand giant L’oréal.
The French group announced its interest to take the sale The Body Shop last February. The chain is valued at 1,000 million euros, however, the deals that until now has received the L’oréal stand at around 850 million euros, according to Bloomberg.
From Natura still have not made confirmations about it. Analysts warn that the operation, which has other private funds as potential buyers could be held next June.
The Body Shop was born in 1976 in Littlehampton, on the south coast of England, with an offer of 25 natural cosmetic products made by hand. In 2007, the string passed into the hands of L’oréal, which has boosted its distribution network to nearly 3,000 stores in 66 countries.
The company began its decline in 2013, when its turnover fell by 8.6%. In 2014 the sales of The Body Shop dropped 7.5% to 873,8 million euros. After two consecutive exercises of setback, the company, headed by Jeremy Schwartz, restructured its operations in the united States and took control of its franchised stores in markets such as the australian.