Those accustomed to municipal life in Maisons-Laffitte know in his cap of elected local opposition, within the movement, various right » to Live Better in Maisons-Laffitte «. Charles Givadinovitch (30 years), former students of Sciences Po and HEC school of management, established in 2015 the company The Esthétic. This young startup, which now employs three full-time employees, sells for about six months five references to masks in bio-cellulose to destination pharmacies, drugstores and beauty salons, but also products of mesotherapy for medical use (in the dermatologists or beauty salons) in the form of injection of hyaluronic acid.
600 points of sale in France
These masks for the face, manufactured in a factory, in Britain, are now distributed in approximately 600 points of sale (pharmacies and drugstores) throughout France. » Compared to the competition, they have the advantage of being made of coconut fibre, more absorbent and effective, where most of the products on the market is 95 % in fabric, «explains the thirty-year-old. We also use to each of them an active natural concentrate (green tea, bilberry, aloe vera, hamanélis). «
This made in France also exports very well. The products of The Esthétic – » + Paris for the marketing « – are now used in beauty institutes, Tokyo (Japan), but also in Russia, Vietnam, South Korea, Iran and even Iraq. » We are also in the process of signing up with the largest distributor of English for the british market. «
Markets in Japan and Iraq
Charles Givadinovitch is now considering expanding its range with cosmetics classic (creams, products, masking) and to develop natural treatments to combat vaginal dryness (post-ménopose and post-therapeutic treatments heavy) based on hyaluronic acid.
But his biggest project is his concept of Esthétic Lab. » In these kiosks installed in malls, the idea is to provide care for a flash and at a small price, namely, not more than 30 minutes for a maximum of 40 euros. We hope to be able to launch the first one before the end of the year. To put it in drive, it will be necessary to recruit. We work in collaboration with the employment centre of Sartrouville because one wants to rely on the local employment. «
The Esthétic will integrate the largest incubator in the world : the Station F
The Esthetic, as a member of the incubator of HEC, has been selected to integrate the Station F. This space of 34, 000m2 located at the Halle Freyssinet (Paris XIII(e) is the last baby of Xavier Niel, founder of Free. The successful entrepreneur, originally already the opening of the School 42 (structure of training in computer coding, launched in 2013 in the XVIIe arrondissement de Paris), has injected 250 million euros in this project.
Postponed several times, the opening of the Station F is now scheduled for the beginning of the month of may. Its 3,000 workstations, for which they had to submit a nomination, must make this place revolutionary the biggest incubator and accelerator of startups. The young entrepreneurs will be able to meet » graphic artists, designers, lawyers, accountants, or professionals in communication and marketing «, explains Charles Givadinovitch. » It is a real plus to develop an idea, an activity. «