The Body Shop is on sale. L’oréal is looking for a buyer for the chain of natural cosmetics, which in recent years has experienced a decline in sales. The price of the operation, in which you are serving as intermediaries in the bank Lazard, is of 1,000 million euros (1.069,9 million dollars), according to Financial Times.
The fall of the turnover of The Body Shop began in 2013, when the decline reached 8.6% compared with the previous year. In 2014 the sales dropped 7.5% to 873,8 million euros (934,9 million dollars). After two consecutive exercises of setback, the company, headed by Jeremy Schwartz, restructured its operations in the united States and took control of its franchised stores in markets such as the australian.
In 2015, the chain recorded a decrease of 0.9% of sales for the surface comparable. The Body Shop was born in 1976 in Littlehampton, on the south coast of England, with an offer of 25 natural cosmetic products made by hand. In 2007, the string passed into the hands of L’oréal, which has boosted its distribution network to nearly 3,000 stores in 66 countries.