From 4 to 10 may 2017, visitors will be able to find solutions that add value to the packaging of cosmetics, becomes an issue of differentiation in a market where competition is fiercer, the concepts of sustainable packaging to which the mark of natural cosmetics are more and more attention, but also of the packaging where the size sterile is of the utmost importance.
The company Birkenstock, initially known for its comfortable shoes, has developed in the beginning of February a series of natural cosmetics, the principle of which main asset is the cork, reports Interpack.
The brand has chosen the packaging rechargeable. As airless bottles with funds in liège, which contain cartridges which are replaced once empty.
During the filling process of cosmetic products, the request is made to process sterile.
Specialized in packaging technology, the company IWK provides for the packaging of ointments, creams, and other pasty products in a platform, the “FP Sterile” filling of tubes which eliminates any deposition of particles in the open tube, with a different technology than those of conventional machines where the rod enters the tube open.
In addition, solutions will be presented in hall 18 “Components – special trade fair by interpack”, which caters to the sub-contractors of the packaging industry, as well as to the companies which offer the technology of transmission, control and measuring products for the machine vision, handling technology, software and industrial communication, and systems-complete automation for packaging machines.
The recovery of packaging also requires the printing and the various techniques of finishing, as explained by Oliver Eschbaumer, in charge of marketing at Edelmann. “The interaction during the simultaneous use of matt lacquers and glossy is one example. Thus, surfaces can be accented, or the scriptures. The embossing of the graphic elements allows the emphasis of individual”.
The group Finnish-Swedish Stora Enso confirms that “luxury packaging with embossing and hot foil stamping and other special effects, imposed on the material of the high requirements for smoothness, whiteness and its folding properties”, underlines Eva Lundqvist, product manager. The whiteness and the brightness of the paperboard are its properties the most important technical.
According to the report, 2016 L’oréal, the sale of cosmetic products worldwide is estimated to be 206 billion euros ; the increase compared to the previous year was 4%, a growth higher than that of the previous three years, indicates interpack.
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