For L’oréal, use of organic ingredients has become a priority for the past ten years. » It is a continuous process «, explains Laurent Gilbert, director of sustainable innovation of the group. » We are already past the 35% to 40 % of raw materials of renewable origin in 2005 to 54 % today. And we hope to climb to 65% by ten years.» For the giant of the cosmetics, this is the answer to a growing demand from its customers, while consumers associations alert about the
» There is an expectation of consumers about the origin of the ingredients, but also of the sectors : they are more attached to the sustainable character of the products such as process of production «.
«New industrial processes «
The group therefore expects the efforts in this direction on the part of its suppliers. » It can be complex to put in place value chains that meet these sustainability criteria, maintaining performance ingredients, but without increase the cost – an indispensable criterion «, he continues. » Chemists have been aware of these issues, and we see the birth of the industrial sectors unimaginable a few years ago «.
The group, for example, has recently adopted the pentylène glycol of the French manufacturer Minasolve, which has managed to produce from bagasse (the residue of sugar cane) : however, it is a solvent extremely common, used as a humectant and as a preservative in cosmetics. L’oréal has also entered into a partnership with the French start-up Global Bioenergies, which is produced from sugar isobutène, a molecule hitherto outcome of the oil, and whose derivatives are widely used in cosmetics.