Colombia: natural cosmetics on the rise – CO

Colombia is one of the countries with greatest natural wealth on the continent, a situation that has given rise to the discovery and the development of a without end of natural raw materials for organic products, an industry which is in high demand worldwide.

Colombia: natural cosmetics on the rise - CO 1
Botany colombian lends itself to the development of natural products. – SPDA

As reported previously in even the giant French beauty L’oréal has opted for this line with your brand Botanicals Fresh Care. In this order of ideas, ProColombia has promoted the marketing of organic cosmetics, local overseas, with the united States in the crosshairs.

Official figures revealed by Market Research revealed that the american market of beauty, projected to close 2017 with revenues in excess of $62.000 million dollars, and by the industry and which Colombia wants to be a participant.

Taking into account the potential of the sector, the Government established it as a strategic priority, and he wants Colombia to become the year 2032 in leading american in production and export of cosmetic products based on natural ingredients, reported ProColombia, who in addition has joined the UNIDO, through a program called Safe+ for the development of the sector.

Colombia continues to explore the lines of business in terms of beauty, merging the natural potential of the country with the culture of the beauty that breathes in all the national territory.

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