Laboratorios Elisium chose to Room23 –

Room23 won the account Laboratorios Elisium for the digital strategy of Melatol, Nutrifarma and Naturaloe in Argentina. The agency will also be responsible for launching and positioning of Naturaloe as a natural product within the segment of organic cosmetics.
Room23 has a broad portfolio of campaigns in a sustainable way, as Leave your mark, for the brand of mineral water Villavicencio.
Horacio Ferreccio, marketing coordinator of Laboratories Elisium, commented: “we Needed an agency that could give us back to focus our marketing strategy on digital, as the laboratory to bet all of his efforts to usher in new technologies”.


Natura adds to the bid for The Body Shop – Modaes Latin america – Modaes Latin america

Natura se suma a la puja por The Body Shop

Natura comes in the battle for quedarese with The Body Shop. The brazilian company of cosmetics adds to the interest of other companies as the arm investor of Goldman Sachs or a former ceo of L’occitane , and CVC, to stay with the brand giant L’oréal.

The French group announced its interest to take the sale The Body Shop last February. The chain is valued at 1,000 million euros, however, the deals that until now has received the L’oréal stand at around 850 million euros, according to Bloomberg.

From Natura still have not made confirmations about it. Analysts warn that the operation, which has other private funds as potential buyers could be held next June.

The Body Shop was born in 1976 in Littlehampton, on the south coast of England, with an offer of 25 natural cosmetic products made by hand. In 2007, the string passed into the hands of L’oréal, which has boosted its distribution network to nearly 3,000 stores in 66 countries.

The company began its decline in 2013, when its turnover fell by 8.6%. In 2014 the sales of The Body Shop dropped 7.5% to 873,8 million euros. After two consecutive exercises of setback, the company, headed by Jeremy Schwartz, restructured its operations in the united States and took control of its franchised stores in markets such as the australian.


Natural cosmetics: The 7 uses of honey that you must not miss – The Mule

Howmuch you know about the honey bee? The jelly has antibacterial, antifungal and antioxidants that work to prevent and treat different diseases, in addition to improving the quality of life of the people. Today, it has become one of the eco-friendly products more consumed in the world for its amazing benefits for skin care.

Use natural will always be preferred by all because it is the best way to apply nutrients to the dermis. Then we’ll show you how it works better:

Mask of honey. One of the easiest ways to take advantage of the benefits of this sweet is to put a mask all over the face. How do you do it? It is simple, for this, you need honey 100% organic. Then, with a gentle circular motion you you apply it on your whole face. Leave it for a period of 30 minutes and after that you can rinse your mouth with warm water.

Facial cleanser. A tablespoon of honey, mixed with a jojoba oil or coconut oil helps eliminate the remnants of makeup. You can use the combination on the areas that you want to remove make-up and remove the excess with a damp cloth. You’ll see how easy it is.

Body scrub. For its ability of purification facilitates the removal of dead skin cells. Honey can be used as a natural moisturizer. Only require two tablespoons of ground almonds beaten with two others, honey. Once you have mass, aplícatela when you’re in the shower and rub the stain all over the body with gentle circular massages.

Lotion for the skin. The cold causes dryness, burns, and other conditions that affect the skin. To overcome these problems you can use a natural lotion of honey and thus accelerate the recovery of your dermis. You can make your own perfume with 25 grams of honey, 4 grams of olive oil and a few drops of lemon juice. Once you have the combination, colócatela gently for about 20 minutes and remove it later with warm water.

It clarifies the hair. After washing your hair with shampoo you can apply a mixture of one tablespoon of honey with half a litre of water on your hair for a period of 10 minutes. After, rinse. With the passage of time, the honey will generate a rinse and a natural enhancement of the brightness.

Lip balm. Properties hydrating and repairing of the honey make this balm a natural for the lips, especially to treat the cracking and dryness that often affect this part of the face. You can use it with one tablespoon of petroleum jelly, two of honey and aplicándotela on the lips with the fingertip.

A natural conditioner. Its moisturizing properties and refreshing are very healthy for the hair and make it very useful as a natural conditioner. If you want to detangle, nourish and soften the hair, don’t hesitate to include honey in your beauty products. Mix two tablespoons of honey and two of olive oil and two of aloe vera gel. Apply on damp hair and let act during 30 minutes, and then remove it with water out of your hair. Repeat the treatment three times per week and you will notice the difference.

“Buying local products and know the stories behind the processes of production”.

* Made with products Shiwi a brand that offers products from protected areas, for a conscious consumption with the community and responsible with the planet.

Read also:

Queens of the nature

Nine benefits that you should know of the natural honey

Beekeeping, a way of life