and makeup used to be two separate entities.
and nature are working in sync to create beauty products that creators say make
skin look better and protect it from aging elements.
Green, who heads up specialty beauty research and development, as well as
clinical research for NeoStrata (the company also makes Exuviance products), told
Healthline that anti-aging makeup is formulated to deliver cosmetic anti-aging
benefits and pigment coverage.
includes SPF protection as well.
makeup commonly targets a specific type of benefit such as pigment evening,
reduced appearance of fine lines, smoother texture and/or reduced appearance of
pore size,” Green noted.
and bionic acids are “proven powerhouses in anti-aging” that her company is
using, Green said.
antioxidants, botanical brighteners, stem cell extracts, collagen, and other
surface modifiers give the skin instant radiance and smoothing.
ingredients trending in skin care provide targeted benefits based on a novel
mechanism of action, including specific peptides or amino acid compounds.
emerging in anti-aging makeup aims to influence the natural microbiome, which
is the natural occurrence of bacterial flora that normally populates the skin.
will see more products with prebiotics and probiotic lysates entering the
“There is an
increase in customization of skin care and makeup to meet individual needs of
consumers by building regimens or enhancing products with boosters,” Green
added. “Expect color to become more customizable and to offer extended benefits
beyond traditional protection from UV sunlight and anti-aging effects.”
Back to nature
a certified holistic health coach, clean beauty expert, and founder of the
online beauty hub Good
Life, said there are
more products that use plant-based ingredients in anti-aging skin care and
“This is positive since many of the
chemicals found in our beauty products are what’s actually causing the drying
and wear-and-tear of our skin in the first place,” she told Healthline. “Many
formulas are turning to plants as a potent form of skin replenishment and
and arnica are ingredients known to decrease skin inflammation, fight free radicals,
and rejuvenate cells. Coconut oil, for instance, is showing up in lipsticks and
foundations because it provides better hydration while lessening the occurrence
of fine lines and wrinkles.
products for function to cover fine lines, wrinkles, and blemishes can
oftentimes be the culprit of the skin damage in the first place due to its
chemical-based ingredients,” Kirpalani said.
Skin can be
inundated with toxic fragrances, allergens, and synthetic preservatives when
people use coverage products. That causes clogged pores and long-term exposure
to chemicals in the body.
innovative beauty companies are entering the market with a mindfulness about what
ingredients they include — focusing on healing vs. drying and harming,”
are also embracing clean eating, which supports healthy skin and eliminates the
need for heavy coverage products.
Daigneault and Amy Galper, who wrote “Plant-Powered Beauty” coming out next
year, agreed that nut and seed oils are gaining traction. Tomato seed,
pomegranate seed oil, prickly pear seed oil, sea buckthorn oil, red raspberry
seed oil, and butters from Brazil like cupuacu and murumuru are emerging
ingredients in skin care and makeup.
butters and oils that are rich in naturally occurring antioxidants are also
emerging as more popular ingredients. These include cocoa butter, mango butter,
shea butter, and nutrient-rich oils like avocado, pumpkin seed, and black cumin
seed, chia, and hemp seed.
and Galper say these ingredients are naturally rich in essential fatty acids to
support cellular health and strength, and nourish skin so it stays supple and
oils — frankincense, carrot seed, lavender, rose, sandalwood, and helichrysum —
promote tissue regeneration and combat inflammation, and consumers may see more
of that when combing beauty product labels.
of beauty and function
that developing coloring products can be challenging because the anti-aging
ingredients have to be able to work with the pigments.
ingredients have pH or other limitations that complicate the formulation
approach for color products, she said.
makeup” or “makeup as skin care” products are becoming staples, Kirpalani said
there is a catch to ensuring these products are actually improving skin
for packaging and marketing that claims to be healing or anti-aging,” she said.
encourages consumers to look for ingredients they can pronounce and
plant-derived sources. Avocado oil, grapeseed
oil, vitamin E, and neem are skin healers that can also do double duty within
lotion and foundation formulas — both healing the skin and providing
“One of the
biggest challenges of making functional products is that you don’t want to
overload a formula or make an unstable formula,” Helen Knaggs, PhD, vice
president of research and development for Nu Skin, told Healthline. “When
formulating, you have to find ingredients that work well together and that
happily coexist. Also, loading a formula with a lot of key ingredients is not
always a good thing and could be too much for an individual’s skin.”
what’s next in the industry, it will be products that combine antipollution and
anti-aging ingredients for long-term benefits and instant aesthetics.
predicts more focus on skin care regimens and systems to accentuate the
benefits of the makeup. This can include cleansers, cleaning devices, and
products that offer multiple advantages.
long-wear cosmetics to emerge as well, she noted.
“It would be
wonderful to have products that were easy to apply, looked great right after
application, offered protection from pollution, as well as longer term
anti-aging benefits. Double duty is already out there. In the future we will
see more of a demand for triple duty,” she added.