ASA tells Pret to forget ‘natural’ food claims – The Drum


The Drum

ASA tells Pret to forget 'natural' food claims
The Drum
The ASA told Pret that the digital ads must not appear again in their current form after it scolded the brand for claiming its products were 'good natural food', despite the use of artificial additives. The watchdog ruled on three separate Pret ads
Pret a Manger censured over natural sandwich ingredients claim …The Guardian


Pret a Manger adverts which claimed it uses natural ingredients …The Independent
'All talk': Pret cannot claim food is 'natural' after charity complaint to …CampaignLive
PRWeek –Daily Mail –South China Morning Post
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